In this day and age, there are many ways to advertise your company. Maybe you will choose to go with print advertising, taking advantage of newspapers, billboards, or flyers. Or maybe you will take a more digital approach using social media, online advertisements, and a well-made website to promote your serve or product. However, one of the most effective forms of advertising that many people overlook is the power of video advertisements. In this blog, we’re going to talk about the top benefits of video advertising for your company.
It Shows You Care
Bottom line is that having videos on your site or available to your customer base shows you care. That’s not to say that if you don’t have videos, you don’t care. However, having a couple great videos shows your customers that you want them to understand your product or service and are willing to make it easier for them to understand it. This is even more so if your videos are high-quality and well-made which will show your customers that you have a commitment to quality.
It Retains Customers
Think about it this way: if you have high-quality videos on your website, you’ll be more likely to retain customers. Why? Because it’s much easier for people to click on and watch a short video describing your products or services rather than reading through a bunch of web pages. That doesn’t mean that text isn’t important, but most people would prefer to have information told to them rather than having to read it. If they determine that they like the product or service, then they can continue to search through the site and find the information they need.
It Looks Professional
Looking professional is a very important part of advertising your brand. However, your video doesn’t need to cover everything about your company. Just get to the basics and let your customers do the rest. Simply having a high-quality video on your front page will keep your visitors engaged so that they want to learn more.
Another thing that adds some professionalism to a video is having a professional voice actor or advertising expert read the script. This will make it immediately obvious to your customers that you put a lot of time and money into your advertising making them more likely to commit to your product or service.
It Can Be Used On Other Platforms
Another great thing about video is that it can be used on other platforms to help with advertising. If you run a social media page like Facebook, YouTube, or Twitter, you don’t need to keep your video on your site. Even if your video was a major initial investment, it can be used over and over again in different ways to get you more out of it. This is a little different with content
because if you don’t have unique content on your site, you’ll be flagged for duplicate content, and people will be less likely to see it.
Wild Acorns Media is your top-rated video production company in Denver. We believe that high-quality video is a key part of any advertising campaign, and that your company would likely benefit from them. We will work with you to create something unique for your company and your purpose to enhance your brand and bring in more customers. Have any questions about our videographers or want to see examples of our work? Give us a call today or visit our gallery page to learn more.