We’ve all heard the saying before, “a picture is worth a thousand words.” However, how often do we sit down and actually consider why this is the case? Wherever anyone goes nowadays, it’s seemingly impossible to escape from images. They’re all over the internet, on billboards, in books, magazines, and on TV. It would be an understatement to say that pictures are an integral part of our society — they’re much more than that.
In this blog, we’re going to take a look at why images and pictures have such a big impact on us. If you’re looking for a media production company for your next big adventure, don’t hesitate to give Wild Acorns Media a call.
At this point, you may be wondering why you’re reading a blog instead of looking at a bunch of pictures. Well, the truth is, images will never replace written content as a form of media. Instead, they work together to tell a story. Imagine, for a moment, if two people read a book with no pictures. By the time they’re done, they’ll probably agree on all the facts, but when it comes to interpretation, they probably won’t agree.
This is why most books don’t have images. The author wants to provide you with the facts while leaving the meaning and details ambiguous for each reader to decide. Imagines serve a different purpose and don’t usually leave anything to the imagination. Visual designers or photographers are able to instill certain emotions in people with one single image.
When it comes to marketing your business, imagery is everything. This is why big name companies like Nike put millions of dollars into advertising every year because they know that if they instill a certain image of their brand or product into peoples’ mind, they’ll be more likely to buy from them next time they need shoes. This can be done with the way the advertisement is designed, for example, what colors are used, symmetry, contrast, etc; it can be done with actual pictures, or a combination of the two. Combine this with a short and sweet catchphrase or slogan and you have a great advertisement.
Small companies could benefit more from more personal images. For example, if your company sells water bottles, use a high-quality picture of you out on a trail taking a drink from one of your favorite water bottles you sell? This shows consumers that you truly stand by your product.
Bringing Things To Life
Similar to art, photography doesn’t just need to be used to capture a specific moment in time or tell a story, pictures can also be used to simply bring things to life, including written content. Think about the wallpaper you have on your computer. Chances are, you don’t want to log into your computer every day to see a flat color as your screensaver.
Most people like to set their wallpaper as a picture they took or their favorite piece of art. However, that doesn’t mean people immediately start analyzing the meaning behind their picture everytime they turn it on. Sometimes we just like the visual appeal of having a high-quality image to personalize our things — there’s nothing wrong with that!
Contact Wild Acorns Media
So, you tell us — are pictures worth a thousand words? Sometimes it’s hard to quantify the value of an image, however, there’s no doubt about it, imagery is a very powerful tool in our modern world and photography is one of the ways to achieve that imagery — no matter what you’re using it for.
Contact Wild Acorns Media today to learn more about our media production company.